"Third Maruhan x Sint-Truiden VV Cup supported by Kirin Beverage" held! Continued community engagement through soccer: Maruhan East Japan Company
On Saturday, June 7, 2025, the "Maruhan x Sint-Truiden VV Cup supported by Kirin Beverage" was held at Yachiyo City General Ground.
Maruhan East Japan Company, the special sponsor, generously provided MY FOOTBALL KIT to all participating children (about 1,000 in total).
This was the third edition of the tournament, which has grown in scale each year. It was a wonderful event created together by the participating children, the supporting companies including Maruhan, and their employees, along with the local community.
On the day of the event, just like last year, the weather was fine, and despite the heat, the players ran tirelessly across the pitch aiming for the goal. It wasn’t just the children— the “Adults’ PK Showdown” was also a great success and generated a lot of excitement. During the interview with the winning team in the women’s division, there was even a moving moment that truly showed the emotional impact of sports. Assembling the MY FOOTBALL KIT together with teammates or as a parent-child activity also became a fun and memorable experience.
We received comments from participants in the event:
“This was my second time participating, and I was really looking forward to seeing what color MY FOOTBALL KIT I would get to assemble this year.”
“This was my first time joining, and I was so happy to be able to assemble a one-of-a-kind ball of my own. Just like the matches, it became a wonderful memory.”
We received a comment from Mr. Masaru Akao, Chief Strategy Officer of the Sports Business, Corporate Planning Department, Maruhan East Japan Company:
“Maruhan East Japan Company has a purpose—our ‘ambition’: Creating the joy of living in the era of 100-year lifespans through the power of human connection.
This tournament was made possible thanks to the strong ties and generous support from many partner companies and local businesses.
With the support of numerous sponsoring organizations for each tournament, we were able to host the Maruhan x Sint-Truiden VV Cup supported by Kirin Beverage. We are truly honored and deeply grateful that we were able to bring smiles to the faces of so many children, their parents, and local community members who participated. Thank you very much.
Starting with this tournament, we invited three girls’ teams from the U-12 category, and we welcomed 1,738 visitors (compared to 1,496 at the previous tournament)—so many people came to the venue. We are also delighted that Molten’s ‘MY FOOTBALL KIT event’ continues to be so well received and that we are able to keep holding it.
The business activities of Maruhan East Japan Company are supported by the local community. We cherish the relationship of walking together where the growth of the community drives the company’s growth, and in turn, the company’s growth contributes to the development of the community.
What matters most is continuity, so we will continue striving to host this tournament and event again next year and beyond.
Finally, I would like to once again express my heartfelt gratitude to everyone who was involved in this tournament and event. Thank you very much.”
Once again, we were able to provide a wonderful experience that gave the children an opportunity to grow.
We would like to express our sincere thanks once again to everyone at Maruhan East Japan Company.
<Tournament Website> https://maruhan-stvvcup-lp.net/
<Maruhan Website> https://www.maruhan.co.jp/east/
<School Website> https://leukste-sport.com/